Book Report: Don't Make Me Think!

Today I finished devouring (honestly, somebody told me my copy looks like it's been through the wars!) Steve Krug's excellent second edition of Don't Make Me Think!.
As an initiate to the world of usability, I have to say that Krug has done an excellent job making the book a fun, easy read, true to its mandate of being quick, digestible, and yes, even usable.

Three striking things about this book occur to me: